Storytelling is Good for Your Business

Easy Ways to Come Up with Storytelling Ideas

Telling stories is a great way to connect with your audience and should play a big part of your content creation and marketing strategies. But how do you come up with those stories in the first place? Here are seven tips to help you keep the storytelling ideas flowing so you can come up with just the right one for most any situation.

Share A Recent Encounter

Think about who you’ve met recently, what you’ve been doing or what conversation you’ve been having. Often the best stories are things that are happening to you and all around you. Can you tie that little story to an email or blog post you’re getting ready to write?

Recall A Conversation

Conversations you’ve had are another great source of story ideas. Share the basic message of the conversation in your story telling without going into too many details or sharing too much information about the person you were talking to.

Dig Deep and Share a Childhood Memory

Childhood memories are another great source of story ideas. Think back on what you remember from your childhood and how you can tie those memories into what you’re doing today. The memories that stick with us from way back when are often the ones that taught us an important lesson or had a big impact on who we are today.

Pay Attention to Your Surroundings

There are stories going on all around us. Pay attention to the situations and conversations people have around you. You’ll be pleasantly surprised how many story ideas you’ll get just by paying attention your surroundings.

Carry A Little Notebook

We’ve established that there is plenty of stuff going on around us that can help us come up with story ideas. The hard part is remembering them when the time comes that it will be a good fit with the content or product we’re sharing. That’s why it’s important to write them down. Stick a little notebook and pen in your purse, briefcase or jacket. Keep it with you and jot down short notes about ideas, thoughts, conversations and situations that have story telling potential.

Listen to Your Family and Friends

Pay attention to your loved ones. They are sharing stories with you on a regular basis. Listen to your kids when they come home from school. Sit down for an after-school snack and ask them about their day. You’ll have an almost never-ending supply of storytelling material.

Connect Two Unrelated Events or Situations

A great way to get people to pay attention to your stories is to surprise them. And a simple way to do that is to connect two completely unrelated things. Find a little common ground between the two events and make it work. For example, you could tell a story about how your daughter got on student council and find a lesson in there that can also be applied to growing your social media audience. “How my daughter’s seat on her student council can help grow your Facebook reach” grabs your attention, doesn’t it?

Keep looking for new ideas and keep telling those stories to grow your business, connect with you readers and make the sale.

About Karen

Karen Karsten, CPCC, CAC, has had several business careers, in government, finance, retail and publishing. Each career was a building block that helped her create the life she has now as a coach, writer and executive director of Rich Chicks and Creative Principle of Think You Can LLC.

Her companies, Think You Can ( and Rich Chicks ( both explore the magic of prosperity and creating clarity about life values. Karen has total faith in the magic of belief. Notice how that works either way: belief of magic, magic of belief. Magic is there—in you, too. Take a moment right now and honor the magic in you.

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